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Schedule

Tentative Schedule

2:00 p.m. – 5:00 p.m. – Outlets of Mississippi Afternoon of Shopping

2:00 p.m. – 5:00 p.m. – Workshop at Thimblepress (pricing and details coming soon)

3:00 p.m. – Luckytown Brewing Company Tour & Tasting (pricing information coming soon)

3:00 p.m. – 6:00 p.m. – Exhibitor Set-up & Registration – Trustmark Meeting Rooms

Jackson Convention Complex

7:00 p.m. – 10:00 p.m. –

Opening Reception – Ballroom at the Old Capitol Inn

Special “Sneak Peek” Tours of Mississippi Civil Rights Museum & Museum of Mississippi History

Sponsored by Visit Jackson

9:00 p.m. – 11:00 p.m. – Downtown Social Estelle Wine Bar @ The Westin

8:00 a.m. – Exhibits Open – Trustmark Meeting Rooms

8:00 a.m. – 4:30 p.m. Registration – Lobby

8:00 a.m. – 8:30 a.m. Breakfast – Trustmark Meeting Rooms

Sponsored by DeSoto County Tourism

8:30 a.m. – 10:00 a.m. – Opening Session – Theatre

Welcome – Mayor Chokwe Antar Lumumba

Berkeley Young / Young Strategies – “Innovators Lead the Way Into 2018″

10:00 a.m. -10:45 a.m. – Bloody Mary Break – Gallery/Trustmark Meeting Rooms

Sponsored by Outlets of Mississippi

10:45 a.m. – 11:45 a.m.  General Session – Theatre

Culinary Panel: ”

How Culinary Tourism is Becoming a Growing Trend in Travel”

Chef Derek Emerson

Elizabeth Heiskell, The Debutante Farmer

Stewart Robinson, Delta Supper Club

Chef Robert St. John

Moderator: Rick Taylor

12:00 p.m.  – 1:15 p.m. – Luncheon – The South Warehouse

Featuring Lt. Governor Tate Reeves

1:30 p.m. – 2:30 p.m. – Concurrent Sessions:

  1. Teckie Hinkebein & Thomas Broadus – 301

“That’s How We Fly” Case Study & Integrated Marketing Campaign

  1. Deborah Tierce – 302/303

“Leadership: Tools For Your Toolbox”

  1. ChandlerThinks – 304

“Branding in a Digital World”

2:30 p.m. – 3:00 p.m. – Afternoon Break – Trustmark Meeting Rooms

3:00 p.m. – 4:00 p.m. Concurrent  Sessions:

  1. Teckie Hinkebein & Thomas Broadus – 301

“That’s How We Fly” Case Study & Integrated Marketing Campaign

  1. Berkeley Young – Young Strategies – 302/303

“Travel Trends Affecting Destination Marketing Strategies”

  1. Chandler Thinks – 304

“It Takes a Village”

5:00 p.m. – 6:30 p.m. – 2018 Host Sponsor Reception

Sponsored by Visit Oxford

7:00 p.m. Dine Around Jackson

9:00 p.m. – 11:00 p.m. – Blues Social – Iron Horse Grill

8:30 a.m. – 9:00 p.m. – Breakfast – Gallery

Sponsored by Oxford Conference Center

9:00 a.m. – 10:00 p.m. – General Session – Theatre

Visit Mississippi/MDA Presentation – Craig Ray & Pamela Weaver

10:00 a.m. – 10:15 a.m. – Break – Gallery

10:15 a.m. – 11:30 a.m. – General Session – Theatre

Sarah Thomas – “Simple Math”

11:30 a.m. – 1:00 p.m. – Awards Luncheon – Trustmark Meeting Rooms