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Tentative Schedule

2:00 p.m. – 5:00 p.m. – Outlets of Mississippi “Shop Til You Drop”

The Outlets of Mississippi welcomes the attendees of the Mississippi Tourism Association’s – Governor’s Conference on Tourism on Sunday, September 24th! Swing by the center in nearby Pearl from 2pm-5pm and show your badge (or your registration documents) to Visitor Services in Suite 535 and receive a FREE Tote Bag plus valuable coupons from our stores. Shop til you drop – for LESS!



2:00 p.m. – 5:00 p.m. – Thimblepress Hand Lettering Workshop with Owner/Artist Kristen Ley (Minimum of 8 people required and registered by 9/18/17 for workshop to make and maximum of 15 people) $80 Per Person

2:00 pm: Meet, Mingle & Shop 2:30 pm-5:00 pm: Hand Lettering Workshop Supplies provided include:

  1. brush pen
  2. technical pen
  3. glass pen
  4. pad of practice multimedia paper
  5. sheets of vellum
  6. 5 gift tags
  7. wine glass
  8. pencil
  9. Eraser
  10. Guide book by Kristen

Wine & Snacks provided. We are so excited to offer this fun, hand lettering workshop to you! Hand lettering is such a fun way to add personality and style to everyday items such as gift tags, stationery, signage, drink-ware, textiles, wall art and much more! “Happiness Multiplies™” at Thimblepress® with our fresh perspective on color, bold shapes, and fun in everything we create. We strive to help deliver smiles to people every single day. Participants will get to experiment with paint brushes, ink, water brushes, colored inks, etc. Owner & Founder Kristen Ley will share her knowledge of how take hand lettering to the next level. You’ll learn how to apply your newfound skills to create your own designs at home. The workshop will be small enough to get personal attention and guidance. No prior knowledge of hand lettering is needed. At the the day, we want this to be an experience where you can expand your creativity and have fun!




3:00 p.m. – 5:00 p.m. – Luckytown Brewing Company Tour & Tasting ($10 Per Person)

Jackson’s only brewery offering world class beer to Mississippi patrons. Located in Midtown Jackson, come see us for a tour and samples. Sláinte! At Lucky Town, we’ve assembled a team that has the skill set, the knowledge, and the passion to bring our beer to you. We not only want to provide the craft beer community with beer that they will love, but to challenge the rest to: Be Bold. Rediscover Beer. Take a tour of Jackson’s brewery – Lucky Town Brewing Company. Tours begin at 3pm. Tours last 30 minutes – please arrive early so the tour can begin on time. Admission is $10 which gets you entry into the tour and comes with a complimentary Lucky Town pint glass, and several beer samples! – Lucky Town Brewing merchandise will also be available for purchase. – Must be 21 or older to sample beer. Valid ID will be required, so make sure to bring yours with you!

3:00 p.m. – 6:00 p.m. – Exhibitor Set-up & Registration – Trustmark Meeting Rooms

Jackson Convention Complex

7:00 p.m. – 10:00 p.m. –

Opening Reception – Ballroom at the Old Capitol Inn

Special “Sneak Peek” Tours of Mississippi Civil Rights Museum & Museum of Mississippi History

Sponsored by Visit Jackson

9:00 p.m. – 11:00 p.m. – Downtown Social Estelle Wine Bar @ The Westin

Sponsored by The Focus Group and Hoffman Media

8:00 a.m. – Exhibits Open – Trustmark Meeting Rooms

8:00 a.m. – 4:30 p.m. Registration – Lobby

8:00 a.m. – 8:30 a.m. Breakfast – Trustmark Meeting Rooms

Sponsored by DeSoto County Tourism

8:30 a.m. – 10:00 a.m. – Opening Session – Theatre

Welcome – Mayor Chokwe Antar Lumumba

Berkeley Young / Young Strategies – “Innovators Lead the Way Into 2018″

Sponsored by Visit Natchez

10:00 a.m. -10:45 a.m. – Bloody Mary Break – Gallery/Trustmark Meeting Rooms

Sponsored by Outlets of Mississippi

10:45 a.m. – 11:45 a.m.  General Session – Theatre

Culinary Panel: ”

How Culinary Tourism is Becoming a Growing Trend in Travel”

Chef Derek Emerson

Elizabeth Heiskell, The Debutante Farmer

Stewart Robinson, Delta Supper Club

Chef Robert St. John

Moderator: Rick Taylor

12:00 p.m.  – 1:15 p.m. – Luncheon – The South Warehouse

Featuring Lt. Governor Tate Reeves

Sponsored by Snapshot Publishing, Inc. & Visit Columbus

1:30 p.m. – 2:30 p.m. – Concurrent Sessions:

  1. Teckie Hinkebein & Thomas Broadus – 301

“That’s How We Fly” Case Study & Integrated Marketing Campaign

  1. Deborah Tierce – 302/303

“Leadership: Tools For Your Toolbox”

  1. ChandlerThinks – 304

“Branding in a Digital World”

2:30 p.m. – 3:00 p.m. – Afternoon Break – Trustmark Meeting Rooms

Sponsored by Visit Clarksdale

3:00 p.m. – Exhibitor Breakdown

3:00 p.m. – 4:00 p.m. Concurrent  Sessions:

  1. Teckie Hinkebein & Thomas Broadus – 301

“That’s How We Fly” Case Study & Integrated Marketing Campaign

  1. Berkeley Young – Young Strategies – 302/303

“Travel Trends Affecting Destination Marketing Strategies”

  1. Chandler Thinks – 304

“It Takes a Village”

5:00 p.m. – 6:30 p.m. – Evening Reception

Sponsored by Visit Oxford

7:00 p.m. Dine Around Jackson

9:00 p.m. – 11:00 p.m. – Mississippi Blues Night – Iron Horse Grill

Sponsored by Visit The MS Delta

8:30 a.m. – 9:00 p.m. – Breakfast – Gallery

Sponsored by Oxford Conference Center

9:00 a.m. – 10:00 p.m. – General Session – Theatre

Visit Mississippi/MDA Presentation – Craig Ray & Pamela Weaver

10:00 a.m. – 10:15 a.m. – Break – Gallery

Sponsored by Visit Corinth

10:15 a.m. – 11:30 a.m. – General Session – Theatre

Sarah Thomas – “Simple Math”

11:30 a.m. – 1:00 p.m. – Awards Luncheon – Trustmark Meeting Rooms

Sponsored by Visit Hattiesburg